A place where innovators, experts and Google's homegrown visionaries lend their insights and outlook on the digital future.
The Creativity Issue
Good ideas sell products. Great ideas change lives. From opening up our brand to opening up museums, we see creativity as a way to solve problems – large and small. Lorraine Twohill, Google VP of Global Marketing, explains how.
WORDS BY Lorraine Twohill
Ajaz Ahmed, founder and CEO of award-winning creative agency AKQA, explains how the innovative use of digital tools can connect your brand to an audience like never before.
WORDS BY Matthew Lee
At communications agencies, the creative process is forever evolving. By borrowing a page from the tech industry playbook, it can get even faster, smarter, and more efficient. Welcome to the age of agile creativity.
WORDS BY Torrence Boone, Cecelia Wogan-Silva, Blair Dore
Sir John Hegarty, Worldwide Creative Director of BBH, has been at the forefront of advertising for four decades. But as the digital world reshapes the industry, his latest challenge might just be the biggest ever: To change the way the industry does business and open up the creative workspace.
WORDS BY Matt Bochenski
Digital technology creates infinite possibilities for experimentation and creativity. For marketers, this means there’s lots you can do, and lots you wish you did. We asked five members of Google’s Creative Council, a group of creative thinkers from today’s top digital agencies, to tell us about a recent campaign or project that made them envious.
WORDS BY Google Creative Council
Brands come to life online. What does yours look like? See the images, colors, videos, and themes that paint its digital portrait.
WORDS BY D’Arcy Doran
YouTube is undergoing the most profound shift in its history – licensing original programming from new creative partners. If that sounds like a bid to become a traditional television network, think again. YouTube’s mission is to revolutionize the medium, transforming all of us into active participants in TV culture.
WORDS BY Tetsuhiko Endo
From Bob Dylan to William Shakespeare, fair use laws have allowed artists in all ages to build on influences from the past. Today, as digital tools and platforms blur the boundaries between creators and consumers, it’s more important than ever to safeguard that right.
WORDS BY Kent Walker
Artist Chris Milk has made music videos for the likes of U2 and Kanye West. His latest work – projects like the award-winning The Johnny Cash Project and Arcade Fire’s The Wilderness Downtown – show how technology can create emotional resonance. Here, he reveals the people, principles, ideas, and tools that keep his creative fires burning.
WORDS BY Chris Milk
The explosion of data provided by new technologies isn’t just good for marketers; it’s inspiring a new generation of digital artists determined to reshape the way we see the world.
WORDS BY Aaron Koblin
Google’s Cole Nussbaumer offers a primer on creative data visualization, the merger of brains and beauty that has taken the marketing world by storm.
WORDS BY Cole Nussbaumer
It’s not just cinema that has been revolutionized by 3D technology. From advertising to retail to design, the third dimension is changing the way we interact with the world forever.
WORDS BY Belinda Parmar
Do you work in a creative industry? In the digital age, the answer is ‘yes,’ whatever your profession. All you need to do is understand your potential – and then unlock it.
WORDS BY Monisha Rajesh
